Brand Identity

Jo café and restaurant was one of the first brands in Iran that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment; it is a celebration of taste, connection, and shared moments.  The challenge was to craft a new brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.

Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the city’s most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.

Pavone Carpet Gallery weaves a story of artistry, innovation, and timeless quality into every thread of its creations. For over 25 years, this esteemed brand has stood at the forefront of the carpet industry, blending traditional craftsmanship with cutting-edge technology to produce a collection that caters to diverse tastes and spaces. Born from the rich heritage of the Middle Eastern and North African markets, Pavone has extended its reach to Europe, rising to the challenge of crafting designs that merge creativity with cultural diversity.

Matrix, the official representative of the renowned MSI brand in Iran, stands as a beacon of excellence with over 25 years of experience in the technology industry. This project embarked on a bold journey to redesign Matrix’s visual identity, aiming to craft a brand image that is not only clean and minimal but also strikingly contemporary.

The redesign of Nazari’s brand identity was a journey of transformation, blending modernity with tradition to create something more premium and upscale. The previous logo, which featured a straightforward picture of a conventional chair, was reimagined into a more abstract and contemporary form. The goal was to retain a visual connection to the previous identity while infusing the brand with a modern aesthetic that reflects its evolution. The chair being abstracted to its minimum dynamic shape, will be a smooth blending of form and function essential to any furniture brand. The geometrical simplicity secures its scalability to different media, be it digital or physical.

Art Hall, meaning “The Hall of Fine Arts” sought a visual identity that would capture the vibrant spirit of modern art without veering into the realm of the overly intellectual, dark, or distant. Instead, they envisioned a world brimming with color, freshness, and a sense of dynamic change; an identity that felt lively, accessible, and ever-evolving. As a cultural holding company with diverse subsidiaries, Art Hall needed a cohesive brand system that could unite its varied ventures under one harmonious visual language.

Vie Fashion Week (VFW) in Dubai is an exceptional gathering that has established itself as a prominent platform for fashion designers, brands, and industry professionals. VFW's visual identity reflects the dynamic fashion landscape in Dubai and solidifies its position as a premier global fashion event.

DHS offers a seamless and secure platform for users to exchange Dirham and Tether. With competitive exchange rates and low transaction fees, DHS provides an efficient solution for individuals and businesses alike. The user-friendly interface and quick verification process make it easy for customers to start exchanging currency in no time.

Paradigm Office is a Washington, D.C.-based architecture studio providing thoughtfully designed environments to their clients. The visual identity holds a modern and minimalistic look, with neutral colors and peaceful forms to maintain and keep the focus on images.

Laxmi is a Japanese company that creates high-end, unique watches for both men and women. With a Hindu aesthetic, the Lakshmi goddess and lotus blossom collaborate to create Laxmi's charming visual appearance.

Elisa Exchange's visual identity was carefully designed to reflect their commitment to trust, reliability, and seamless currency transactions. From the logo to the various touchpoints, Elisa Exchange's visual identity captures the essence of their brand and positions them as a trusted and reliable currency exchange service.

White Gym is one of Iran's most modern and important sports facilities. The brand identity, like its name, is clean and minimalistic.

The enthusiastic members of MIKA are a young, professional group valuing and welcoming fresh, imaginative ideas for the future. Lines, surfaces, and cubes serve as the foundation of Mika's visual identity system. Creating a dynamic language that depicts the properties and buildings in a dignified and modern format.

Haj Hashem is an authentic Iranian restaurant based on the character of Haj Hashem, a visionary antique collector, and the events of his life. The visual identity is meant to be high-toned and delicate while conveying authenticity and heritage.

Hicoloni provides a user-friendly interface for buying and selling cryptocurrencies, as well as a secure wallet for storing them. The visual identity attempts to represent lively and friendly forms in a virtual galaxy made up of various elements, including the coins and the mechanisms of linking them.

Kanterra is an end-to-end Canadian real estate investment firm that strives to deliver the best results for its stakeholders. The focal point of the entire visual system is the negative/positive space of the shapes, which will eventually represent the structures and geometric shapes.

"Manelli," a prestigious furniture manufacturer founded in Iran in 2005, is renowned for its authentic classic and neoclassical designs that have set industry standards. A4 undertook the task of creating a comprehensive identity for the brand, focusing on a mono-tone color palette and wood-like patterns.

Sadad, a prominent online payment gateway in Iran, has undergone a redesigned visual identity that revolves around the concept of a moving line with the speed of light. The combination of blue lines representing trust and an orange line symbolizing speed and warmth communicates Sadad's commitment to fast and secure transactions.

Piro is a comprehensive design oriented furniture manufacturer in Iran. Their main focus is creating a new lifestyle experience for humans and their homes. Piro’s CI consists of a set of linear illustrations and typographic features made into packaging and print products.

Piro, an Iranian furniture manufacturer, is on a mission to reimagine how we live and interact with our surroundings. Piro's comprehensive design approach aims to create a new lifestyle that is in sync with human needs and aspirations.

Alvand, a well-known Iranian brokerage company in the stock market and investing industry, decided to make a fresh start by rebranding their business. The overall feeling of the brand identity is modern and minimalistic, with a pivot on communicating Alvand's commitment to helping their clients achieve financial success through accessible and reliable investment solutions.

Pisheh is a pioneering service in Iran that empowers children and teens to discover their passions and talents, enabling them to make informed career and educational choices.