Brand Identity

Paradigm Office

Mercedes Afshar and Michel Fischer founded Paradigm, a Washington, D.C.-based architecture studio, in 2020. They believe that everyone deserves to live in well-designed environments that nourish and sustain them. They collaborate across disciplines to create social change and reimagine the places we work, play, and gather.Our team collaborated closely with Paradigm’s design team to develop a common language that meets users’ needs and concerns while also expressing Paradigm Office’s values.