Sadad, a prominent online payment gateway and service provider in Iran, has undergone a redesigned visual identity to reflect its significance and prominence in the industry. The new brand identity revolves around the concept of a moving line with the speed of light, incorporating blue lines representing trust and an orange line symbolizing speed and warmth.
The redesigned visual identity of Sadad revolves around a dynamic concept of a moving line with the speed of light. This concept is visually represented by blue lines that signify trust and an orange line that conveys speed and warmth.
The combination of these elements communicates Sadad's commitment to fast and secure transactions and money movement. The visual language created by the moving lines allows for seamless expansion and application across a range of platforms, including the website, POS machines, stationary and prints, billboards, screens, and more.
This cohesive and dynamic visual identity enhances Sadad's brand presence and reinforces its position as a leading payment solutions provider.
