Brand Identity
Elisa Exchange
Elisa is a currency exchange service based in Tehran, Iran. With a focus on trust and reliability, Elisa facilitates secure and transparent currency exchanges for various countries and currencies.
Elisa is a currency exchange service based in Tehran, Iran. With a focus on trust and reliability, Elisa facilitates secure and transparent currency exchanges for various countries and currencies.
The visual identity for Elisa Exchange was crafted after an extensive research process that involved studying currencies and banknotes from around the world. This deep dive into global monetary systems allowed us to gain insights and inspiration for creating a visual representation that resonates with Elisa's mission.
To ensure a distinctive and cohesive brand presence, a dedicated typeface was meticulously designed specifically for Elisa Exchange. This custom typeface adds a unique touch to their visual communications, reinforcing their brand identity and setting them apart from competitors.
Incorporating guilloché forms, which are significantly utilized in money design, became a central element of Elisa Exchange's visual identity. These intricate patterns, often seen in banknotes and security documents, evoke a sense of authenticity, trust, and financial integrity.
By integrating guillochés forms into the visual elements, such as the logo, website, stationary, signage, cards, and screens, Elisa Exchange establishes a visual language that aligns with the core values of the financial industry.
