Packaging

Jo café and restaurant was one of the first brands in Iran that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment; it is a celebration of taste, connection, and shared moments.  The challenge was to craft a new brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.

When Yallayum approached us to craft their visual identity and packaging design, we knew this project would be as refreshing as the products themselves. Yallayum is a snack brand committed to using the finest natural ingredients, and even its name carries an inviting energy. The brand name is a clever blend of “Yalla” (meaning “come on” in Arabic) and “Yum,” evoking a call to rush over and indulge in something irresistibly delicious.

Caffeine Bar is a young and healthy brand that provides natural nut bars in a variety of flavors. They cater to consumers who give a high priority to the ingredients in their diet and seek out brands that make healthy choices easy.

Castle is a malt-based drinks manufacturer that aspires to a contemporary and fresh taste to attract more customers from the younger generation, who appreciate innovative and diverse experiences.

Kitarich specializes in natural nut bars in various flavors. They prioritize health and honesty, appealing to health-conscious consumers. A friendly logotype and hand-drawn ingredient illustrations add authenticity and appeal to the packaging design.