Brand Identity

  1. Home Page
  2. Works
  3. Nazari

Nazari

The redesign of Nazari’s brand identity was a journey of transformation, blending modernity with tradition to create something more premium and upscale. The previous logo, which featured a straightforward picture of a conventional chair, was reimagined into a more abstract and contemporary form. The goal was to retain a visual connection to the previous identity while infusing the brand with a modern aesthetic that reflects its evolution. The chair being abstracted to its minimum dynamic shape, will be a smooth blending of form and function essential to any furniture brand. The geometrical simplicity secures its scalability to different media, be it digital or physical.

Nazari

The redesign of Nazari’s brand identity was a journey of transformation, blending modernity with tradition to create something more premium and upscale. The previous logo, which featured a straightforward picture of a conventional chair, was reimagined into a more abstract and contemporary form. The goal was to retain a visual connection to the previous identity while infusing the brand with a modern aesthetic that reflects its evolution. The chair being abstracted to its minimum dynamic shape, will be a smooth blending of form and function essential to any furniture brand. The geometrical simplicity secures its scalability to different media, be it digital or physical.

Nazari
Nazari

To further align the logo with the cultural richness of the brand, we also updated the logotype by incorporating distinct Arabic and Persian design elements, grounding the brand firmly in its heritage. The increased spacing (kerning) between the letters of English logotype promote elegance and professionalism, and the stroke weights are consistent to provide clarity and balance.

Nazari
Nazari
Nazari

As for the color, preserving the green from the original logo ensured that longtime customers could still associate the design with the brand. However, this new green appeared just a little bit more vibrant. Paired with the black and white accents, the color palette achieves a perfect balance of warmth and authority, appealing to modern and professional markets.

Nazari

At the heart of the rebranding was a powerful message: the power of choice. One of Nazari Group’s key competitive advantages lies in its various range of products. With a comprehensive portfolio that includes everything from office to home furnishings, Nazari offers customers a wealth of options, ensuring there is something to suit every space and budget.

Nazari
Nazari
Nazari
Nazari

The new upgraded brand identity is dynamic, adaptable, and versatile. It positions Nazari in line with global trends. The diverse range of illustrations and motifs that we designed for Nazari enables the brand identity to continuously expand across all touchpoints, remain ever-evolving and always ready to present something fresh. Now, Nazari always has something new to communicate.

Nazari
Nazari
Nazari
Nazari
Nazari
Prev Project
YallaYum YallaYum

YallaYum

When Yallayum approached us to craft their visual identity and packaging design, we knew this project would be as refreshing as the products themselves. Yallayum is a snack brand committed to using the finest natural ingredients, and even its name carries an inviting energy. The brand name is a clever blend of “Yalla” (meaning “come on” in Arabic) and “Yum,” evoking a call to rush over and indulge in something irresistibly delicious.
Next Project
Nazari Nazari

Nazari

The redesign of Nazari’s brand identity was a journey of transformation, blending modernity with tradition to create something more premium and upscale. The previous logo, which featured a straightforward picture of a conventional chair, was reimagined into a more abstract and contemporary form. The goal was to retain a visual connection to the previous identity while infusing the brand with a modern aesthetic that reflects its evolution. The chair being abstracted to its minimum dynamic shape, will be a smooth blending of form and function essential to any furniture brand. The geometrical simplicity secures its scalability to different media, be it digital or physical.