Piro is an Iranian comprehensive design-oriented furniture manufacturer. Their primary goal is to develop a new lifestyle experience for humans and their homes. Piro’s visual language consists of a series of linear illustrations and typographic features that have been translated into packaging and print products.
Piro's identity is brought to life through a multi-tone color palette and a minimalist approach to typography, resulting in captivating packaging and stationery designs.
The brand's logotype, with its industrial and mechanical form, exudes simplicity and focus, and doubles as a monogram. Drawing inspiration from both industrial design and pure arts, Piro's identity showcases delicate and dynamic lines that converge to create meaningful objects. By going beyond being a mere manufacturer, Piro advocates for a new, serene, and modern lifestyle.
The true essence of the brand's identity shines through when applied to real-life objects, packaging, and various print sets, demonstrating its consistent and impactful visual identity.
