Alvand is a financial services company that provides investment solutions to individuals and businesses. Alvand decided to update its image as part of its rebranding effort due to a growing clientele and a need for more visibility in the congested industry.
Alvand's brand identity includes the whole visual identity, stationary, prints, environmental graphics, interior design, a responsive website, and other visual elements.
The popular Iranian Alvand mountain, which is part of the Zagros mountain range, is combined with a chart and the letter A to demonstrate Alvand’s logo. The chart depicts growth and progress, the letter A is a nod to the company's name, and the mountain stands for strength and stability. Together, these design components communicate Alvand's commitment to helping their clients achieve financial success.
The color palette includes green and blue, which represent trust, profit, value, investment, and business. The combination of these colors conveys stability and trustworthiness, which is essential for a financial services firm.
Growing and sparkling lines, and universality are all part of the dynamic visual system. The growing lines symbolize progress and growth, while the sparkling effect lends a sense of modernism and sophistication. The design's universality points out Alvand's dedication to providing investment solutions that are accessible to anyone.
The visual language forms were used and translated into numerous branding products, including the icon pack, interior design forms, and elements on Alvand's responsive website.
