Alvand's brand identity includes the whole visual identity, stationary, prints, environmental graphics, interior design, a responsive website, and other visual elements.
The popular Iranian Alvand mountain, which is part of the Zagros mountain range, is combined with a chart and the letter A to demonstrate Alvand’s logo. The chart depicts growth and progress, the letter A is a nod to the company's name, and the mountain stands for strength and stability. Together, these design components communicate Alvand's commitment to helping their clients achieve financial success.
The color palette includes green and blue, which represent trust, profit, value, investment, and business. The combination of these colors conveys stability and trustworthiness, which is essential for a financial services firm.