Kitarich is a food products manufacturer that prioritizes health, honesty, and liveliness in its offerings. They specialize in producing nut bars in an array of flavors, using only natural ingredients. These nut bars are specifically designed to appeal to consumers who are conscious about what goes into their diet and actively seek out new brands that make healthy choices more accessible.
To cater to Kitarich’s target audience, which primarily consists of the younger generation, We have designed the logotypes in a friendly and non-geometric style. This intentional design approach aims to convey the brand's approachable and welcoming spirit, making it more relatable and appealing to its target market. By creating a visually inviting brand identity, Kitarich seeks to demonstrate a connection with consumers and evoke a sense of trust and enjoyment.
The packaging design of Kitarich products incorporates hand-drawn linear illustrations of the ingredients. This artistic choice adds an element of authenticity and craftsmanship to the brand, further enhancing its appeal. Additionally, the colors used in the packaging are thoughtfully selected and matched with the corresponding ingredients, ensuring that the flavors are visually represented and enticing to potential consumers.
