The personality of Haj Hashem, his collection of antiquities, and his life’s journey all contribute to the brand image of Haj Hashem. The brand identity embodies Persian flavor and involves distinctive cultural characteristics.
The visual language for the brand is composed of Iranian art, Haj Hashem's portrait, and vintage Persian items (such as plates, spoons, forks, and more).
Prints, stationery, signage, a social media kit, motion graphics, and packaging are all included in the project.
At a glance, the colors wonderfully capture the flavor of Iranian cuisine. Also, to preserve the old and vintage sense of the brand, the handwritten Persian letters have been baked into the logotype.
