Piro is a comprehensive design oriented furniture manufacturer in Iran. Their main focus is creating a new lifestyle experience for humans and their homes. Piro’s CI consists of a set of linear illustrations and typographic features made into packaging and print products.
The multi-tone color palette and light use of typography and letters, completes this identity into a set of packaging and stationary designs. Piro’s logotype in contrast, is a known industrial and mechanical form and aims to be simple and focused. The logotype’s main feature is also used as a monogram for the brand.
Piro’s Identity consists of a resemblance of Industrial design and pure arts. lines and nodes can be seen around the corner on every design. these delicate and somewhat erratic lines eventually concentrate and create meaningful objects.
Piro’s identity tries to differ itself from just a manufacturer and turns into an advocate of a new, calm and modern lifestyle.
The identity comes alive when it’s widely used on real life objects, packaging and different print sets. Piro’s consistent CI can be seen through these.The identity comes alive when it’s widely used on real life objects, packaging and different print sets. Piro’s consistent CI can be seen through these.
