Zesto is a vibrant coffee brand with both a café line and a product line, launching in the UK, with plans to expand to Spain and Dubai. The brand sources rare, specialty coffee from handpicked farms in Colombia, bringing unique flavors to its customers.
For Zesto’s visual identity, we drew inspiration from Colombia’s lively culture; the colorful dresses, the joyful energy in the streets, and the layered ruffles of women’s skirts. This led us to create minimalist, vibrant, and dynamic color strips that became the foundation of this fresh, modern design.
We coined the tagline “Wake Up and Boogie” for Zesto, referencing Colombia’s love for two things: coffee and the lively Boogie dance. This playful energy inspired our packaging illustrations, featuring hippies, street musicians, and flirtatious dancers joyfully moving together. The designs maintain a trendy, minimalist aesthetic, with bold eye-catching colors that reflect the brand’s upbeat spirit.
To enhance brand recognition, we also created a bold logotype designed to stick in people’s minds, reinforcing Zesto’s fresh, energetic identity while keeping it stylish and modern.
