Petrotar Oil

Petrotar is an offshore oil complex, providing Consultation, Engineering, And Implementation Services along as production of various types of  bitumen. The company is also environmentally aware and participates in designing solutions to stop the emission of pollutants and building ways to save the planet in this field of work. A4 Design house has designed a set of Identity visuals, as well as print and digital items and user interfaces for the brand.

  • Client:
    Petrotar Oil
  • Year:
    2021
  • Brand Identity
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil

Petro Tar's visual identity includes a set of English/Arabic-Persian Typefaces, Illustration kit, Color palettes and Typography preferences. The Identity also features a monogram signage to be used along the typefaces. These features makes the design to be eligible for a wide variety of usage settings and this was one of the main design goals for this project.

Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil

User Interface design comes only after every aspect of the Identity visuals is ready to be implemented. Petro Tar's website has a large and extended Sitemap and one of the main problems of the previous live website was experience and accessibility along with deprecated interface design. We used the homepage as a hub to easily access every section of the website. The menus and links are also made easy to figure out and access.

Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil

The implementation of identity visual elements is always challenging. We aim to make the items (specially when there is large quantities of different types), identical and with creative notions, but also easy to trace back to the original brand identity.

They must look familiar, but in different ways.

Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil

Petro Tar Print Items were also from wide range of categories. Stationary sets, complex print sheets, full clothing sets, advertising items, boards and facades, environmental graphics and vehicle design were included.

Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil
Petrotar Oil