Gold Petrol is significantly active in the field of export, import, and transport of oil, gas, and petrochemical products which is headquartered in Armenia and has another branch in Georgia.
From the design point of view, we faced a non-trivial task to combine the aesthetics of the oil industry and to design a new and modern visual identity for Gold Petrol.
Our approach at A4 Design House was to use the oil textures and visual details to come up with an engaging pattern design for Gold Petrol. By adding more relevant elements such as oil mine, tank truck, and other oil transport vehicles as you can see in the pictures as well as the world map graphic since Gold Petrol's powerful production base has made it target the global market of oil export industry, we developed the visual identity of this brand.
The color palette we designed for Gold Petrol has consisted of three colors including a dark oil blue, a warm vivid tangelo, and a neutral khaki color that they represent the sense of ground, extraction of oil, and the petrochemical process.