“The Frog” Series, is a crime and mystery series written, edited and directed by Houman Seyyedi and produced by Ali Asadzadeh in 2020-2021. 8 hours after the release of first episode, the series set a record of 40 million views in Iranian Home Video.
Art Director and Graphic Designer: Mehdi Javadinasab
Photographer: Amirhossein Shojaei
Title Sequence Designer: Shahab Najafi
Title Sequence Moodboard Designer: Mehdi Javadinasab
Special Thanks to: Ali Asadzadeh, Houman Seyedi, Hossein Akbari, Hajar Sadeghi, Alireza Allahdadi
The concept designs include a vast mood board to express the looks and feel of the series visuals. The mood board became the primary guideline for title sequence design and advertising graphics and motion-graphics.
The visuals of this project has a set of specific features: Gloomy lightings, textures, grains and a typographic setup which is used across all designs. For this mood board, we have used video rushes and studio photoshoots.
The Frog series project -now with a library of over 200 Artboards- consists on the basis of one medium: Poster and the Cinema-Poster culture.
The project included multiple series and episodic poster designs, title sequence design, packaging, environmental graphics, web and social media advertising graphics and motion-graphics design.
