Ferdos is an Iranian gym club that fosters a supportive training environment and personalized attention to their customers’ needs that helps them embark on their journey to change for the better.
They needed a strong, vibrant, and confident visual identity. The direction we followed for this club’s visual identity design was around the concept of “change”, changing to better and we played around with this concept in different elements of the visual identity.
The core concept of “change” is applied to the visual identity from the color palette (a vibrant two-color gradient that goes from one color to another), to the letter mark logo design (how the form represents a feeling of stretch and change), and obviously impactful patterns that are formed around the concept of changing from one form to another (both individual and group patterns simulating individual and group workouts), so all elements are cohesive and part of the same identity system.
Through the development of this visual identity for Ferdos club, we helped them focus on who they are at their core and the impact they are there to make on people's lives. The result is that now what they offer and their voice is reflected in their visual identity.